About the lab

About UX Feedback Lab

We help businesses improve websites and apps by listening to users, identifying friction and turning feedback into practical interface recommendations.

Who we are

Welcome to UX Feedback Lab

UX Feedback Lab is a user feedback and UX research agency that helps businesses understand how people experience their websites and apps. We focus on the moments where visitors hesitate, abandon forms, misunderstand pages or leave without taking action.

Instead of redesigning digital products based only on assumptions, we collect structured feedback, analyze user responses and turn real insights into practical UX recommendations.

Based in Atlanta, Georgia

Research that helps teams see what users actually see.

UX Feedback Lab works with service companies, SaaS teams, consultants, agencies, eCommerce businesses, local brands and startups that want clearer, more effective digital experiences.

The agency is directed by Anthony Williams. Our work is built around one simple idea: a website or app becomes stronger when a business understands what users see, feel, question and struggle with.

Our mission

Make user feedback practical for everyday business decisions.

Analytics may show that visitors leave a page. Feedback can help explain why. We find repeated friction points and turn them into a clear improvement plan—focused on better decisions, not complicated reports.

Some numbers

Our work, in focus.

87Satisfied clients
150UX reviews completed
28Feedback systems built
56K+User responses analyzed

Our 6-D process

Thoughtful at every step.

01 / DISCOVER

Understand the context

Learn about your product, audience, goals and the points that need deeper feedback.

02 / DEFINE

Choose the question

Identify which user groups and feedback will support a better decision.

03 / DESIGN

Shape the research

Prepare survey questions, user prompts and review criteria that are specific and useful.

04 / DEVELOP

Set up the process

Arrange feedback collection and review of key website or app touchpoints.

05 / DEPLOY

Listen for patterns

Collect responses and identify where users feel confused, uncertain or blocked.

06 / DELIVER

Make it actionable

Present clear findings, priority issues and recommendations your team can use.

Why choose us

Real insight, translated into practical next steps.

User-backed decisions

Understand what visitors, customers, testers or app users actually experience.

Clear UX priorities

Focus on issues that affect clarity, trust, conversion and task completion.

Practical reports

Receive structured findings, patterns, examples and realistic next steps.

Website and app focus

Review landing pages, forms, onboarding, product screens and support journeys.

Would you like to start a project?

Let’s understand where users hesitate and what would make the experience clearer.

Talk with the lab ↗