Notes from the lab

Insights for more thoughtful digital experiences.

Research-led ideas on user feedback, website clarity, conversion friction, and app experience.

September 15, 2026

How Online Calculators Improve UX and Help Website Visitors Make Decisions

A good website should not only describe a business. It should help visitors make decisions. When people visit a service website, SaaS page, agency landing page, or eCommerce store, they […]

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September 15, 2026

Why User Feedback Matters Before Redesigning a Website

Many businesses decide to redesign a website when results start to decline. Leads become weaker, visitors leave important pages, contact forms receive fewer submissions, or customers say the site feels […]

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